Sculptape /

Overview

IN LAUNCHsculptape.netlify.app ↗

Status

PHASE 6 CLOSED — tracking verified end-to-end on a real QA order (102114): OTO chain renders, webhook fires, Purchase relays to Meta + GA4, dedup contract proven, test code removed. Open: refund the 2 test orders, logo pick, Sub&Save %, DNS cutover.
29next campaign 1838 · skinscience.29next.store

Launch flow

0 · Intake4/4
1 · Deep Research7/7 · 767k chars
⚖ Truth Gate22T · 18 banned · closed
2 · Brand & Identityidentity + names + system LOCKED · logo pick open
3 · PDP & Copy6 PDPs live on staging
4 · CreativeUGC/photo lanes open
5 · Checkout & Offerneeds your 29next store: campaign + pkgs + sub
6 · Trackingverified on real order · TEST5949 removed
7 · Compliance & Email
8 · Launchsitemap gate added (perfect or no launch)

At a glance

6products
21pages live
61store packages
47CMS image slots
16decisions logged
74build updates
60dguarantee
3post-purchase offers

Needs action

  • DavidRefund test orders 102113 + 102114 ($34.98 each; no VIP subs exist — all offers were declined).
  • DavidOptional belt-and-braces: one more test order ACCEPTING an offer, to exercise the one-click upsell charge (the decline path is proven; accepts ride the HF-proven SDK contract).
  • DavidRefund test order 102113 ($34.98) — no VIP sub exists. After the clean QA order: refund it too + cancel its VIP subscription; Claude then removes the TEST5949 test code.
  • DavidVIP promises to honor operationally: member restock $19.99/pack, free priority shipping on VIP orders, cancel link in order emails.
  • ClaudePhase 6 tracking stack next: fresh Sculptape pixel/CAPI/GA4/GTM + attribution runtime + upsell custom events, then the TEST5949 end-to-end order.
  • DavidConfirm the guarantee window — staging shows 60-day 'Love the Mirror' — and the Subscribe & Save % and cadence.
  • DavidPick the logo on the design board (8 concepts, wave 6) — the winner replaces the placeholder wordmark in the nav and on boxes.
  • Photo teamShoot per the brief below. IMPORTANT: no AI-generated people are allowed anywhere on the site — every human image (worn shots, founder/doctor portrait, review photos) must come from this shoot or licensed photography.

Quick links

Product identity - reference, not inspiration. Product identity for designers: the locked box render, the component (tape) render, pack bundles, and live pricing. Images are the LOCKED identity renders — do not restyle the box; tape is CLEAR film panels (nude only on The Lift). Click any image for full size.

The line

Pricing identical across every product

1 pack (10 tapes)$24.99
2 packs (20 tapes)$37.50
3 packs (30 tapes)$44.99 · Save 40%
Try Before You Buy$0 today · pay on day 14 only if kept
Upgrade OTO (3 more packs)$29.99 · $1 per tape
Bundle OTO (second zone, first pack)$14.99 · 40% off
Guarantee60 days, even opened

Products

The Silhouette ST-01 · Legs + Booty Tape
BOX · locked render
COMPONENT · Clear rounded panel on its backing card (same component as The Waistline)
PACKS · 1 / 2 / 3 (boxes only)
In the box: 10 pre-cut clear panels on backing cards — one panel per thigh, one tape is one wear
The Waistline ST-02 · Tummy Tape
BOX · locked render
COMPONENT · Clear rounded panel on its backing card (same component as The Silhouette)
PACKS · 1 / 2 / 3 (boxes only)
In the box: 10 pre-cut clear panels — the same rounded panel as The Silhouette, one per wear
The Lift ST-03 · Boob Tape (nude, full-cup)
BOX · locked render
COMPONENT · Panels on backing cards (nude on this SKU — component render pending)
PACKS · 1 / 2 / 3 (boxes only)
In the box: 10 nude full-cup tapes — smaller carton (~70% scale)
The Neckline ST-04 · Neck Lifting Band (elastic band + adhesive anchor pads)
BOX · locked render
COMPONENT · Elastic neck-lifting band — clear stretch band, matte white anchor pads (behind the ears, under the hair); slit = medium tension, solid = high tension
PACKS · 1 / 2 / 3 (boxes only)
In the box: Reusable elastic lifting bands (medium + high tension) + adhesive anchor tabs — NOT a panel, NOT strings
The Profile ST-05 · Face Tape (string-lift kit)
BOX · locked render
COMPONENT · String-lift kit, worn at the temples
PACKS · 1 / 2 / 3 (boxes only)
In the box: Near-invisible anchors + fine cords — smaller carton (~70% scale)
The Sleeve ST-06 · Arm Tape
BOX · locked render
COMPONENT · Clear arm wrap with scalloped edge on its backing strip
PACKS · 1 / 2 / 3 (boxes only)
In the box: 10 pre-cut clear arm wraps

The funnel, per product

Every product runs the same chain: PDP → Checkout → three one-time offers → Thank-you. Same page = same slot numbers across siblings. ✎ Edit opens the live page in image-edit mode — click any numbered image, upload a replacement, and it saves live for everyone (no redeploys).

The Silhouette Legs + Booty Tape HERO
StepCodePath
PDPST-01/products/the-silhouette/Open ↗ · ✎ Edit
OTO 1 · VIPST-SILH-upsell-oto2-vip/products/the-silhouette/special-offer/vip/Open ↗ · ✎ Edit
OTO 2 · RestockST-SILH-upsell-oto1/products/the-silhouette/special-offer/upgrade/Open ↗ · ✎ Edit
OTO 3 · Add-OnST-SILH-upsell-oto3/products/the-silhouette/special-offer/bundle/Open ↗ · ✎ Edit
Thank-youST-SILH-thank-you/products/the-silhouette/thank-you/Open ↗ · ✎ Edit
The Waistline Tummy Tape
StepCodePath
PDPST-02/products/the-waistline/Open ↗ · ✎ Edit
The Lift Boob Tape (nude)
StepCodePath
PDPST-03/products/the-lift/Open ↗ · ✎ Edit
The Neckline Neck Tape
StepCodePath
PDPST-04/products/the-neckline/Open ↗ · ✎ Edit
The Profile Face Tape
StepCodePath
PDPST-05/products/the-profile/Open ↗ · ✎ Edit
The Sleeve Arm Tape
StepCodePath
PDPST-06/products/the-sleeve/Open ↗ · ✎ Edit

Site pages

Legal & policy

Every creative decision runs through a judgement board — candidates land on a board, verdicts pick winners, winners fill the pages. Ad boards and the image editor are external; J&T boards run on David's machine (internal).

Native verdict boards — pick winners right here

Round 1 · Easy Images (clinicians · bundles · reviewer avatars) · native board — verdicts save live
products/the-silhouette (slots 13-15, 16-18, 36/38/39/41/42/43) · 22 candidates
PICK 12 — click order = slide order
Open board →
Anchored Generations — source + Sculptape adaptation, grouped · native board — verdicts save live
PDP gallery · anchored round 1 · 19 candidates
PICK 6 — click order = slide order
Open board →
The Silhouette · Hero-Ads Gallery Pick · native board — verdicts save live
PDP gallery slides 01–06 · The Silhouette · 74 candidates
PICK 6 — click order = slide order
Open board →
The Silhouette · Hero images round 2 (CreativeStudio refs → AdScaler, 3 briefs) · native board — verdicts save live
Meta static ads + PDP hero slots · 24 candidates
PICK 0 — click order = slide order
Open board →
The Lift · Sourced Imagery — Approve for the shot list · native board — verdicts save live
Photographer shot-list + generation anchors · the-lift · 9 candidates
PICK 99 — click order = slide order
Open board →
The Neckline · Sourced Imagery — Approve for the shot list · native board — verdicts save live
Photographer shot-list + generation anchors · the-neckline · 7 candidates
PICK 99 — click order = slide order
Open board →
The Profile · Sourced Imagery — Approve for the shot list · native board — verdicts save live
Photographer shot-list + generation anchors · the-profile · 6 candidates
PICK 99 — click order = slide order
Open board →
The Silhouette · Sourced Imagery — Approve for the shot list · native board — verdicts save live
Photographer shot-list + generation anchors · the-silhouette · 35 candidates
PICK 99 — click order = slide order
Open board →
The Waistline · Sourced Imagery — Approve for the shot list · native board — verdicts save live
Photographer shot-list + generation anchors · the-waistline · 9 candidates
PICK 99 — click order = slide order
Open board →

Per product

The Silhouette
AdScaler · Hero-Ads (synthesized) — 35 creatives · David verdicts · team views
Client dropdown → “Sculptape – The Silhouette (ST-01 synthesized)” → Campaigns → Board
AWAITING VERDICTS — top-6 winners become PDP gallery slides 01–06
Open ↗
AdScaler · Hero-Ads (full-brief) — 39 creatives · David verdicts · team views
Client dropdown → “Sculptape – The Silhouette (ST-01 full-brief)” → Campaigns → Board
AWAITING VERDICTS — same pool, different archetype branch
Open ↗
The Waistline · The Lift · The Neckline · The Profile · The Sleeve
Dual AdScaler clients per zone · queued
Run after the Silhouette look locks — same synthesized + full-brief pattern
QUEUED
Open ↗

Shared surfaces

Page Image Editor (live slot CMS) · image editor
Swap any registered page image live — zero redeploys
Open ↗
Video Inbox · video editor
Drop finished cuts; they auto-merge onto brand boards
Open ↗
Product J&T Board (identity, packaging, waves) · David only
Internal — runs on David's machine
Open ↗

How a verdict becomes a page

  1. Candidates generate onto a board (AdScaler dual-client per product).
  2. David verdicts on the board — multi-select; click order matters.
  3. The top-6 winners become that product's PDP gallery slides 01–06 (thumbs 07–12 mirror them); bundle winners fill slots 16–18.
  4. The image editor swaps winners into the live page via the Page Image Editor — zero redeploys.
Read this first. Slots 01, 07–12, 16–18 are the buying-decision set — roughly 90% of purchase decisions happen inside these images. They ship last, after copy/checkout settle, and they get the most iteration. Everything else can move faster.

Your tools

Page Image Editor for the image editor
Replace any registered page image live — zero redeploys. Slots are registered at deploy time.
Open ↗
Video Inbox for the video editor
Drop finished video cuts; they auto-merge onto the right brand boards with LP tagging.
Open ↗

Hard rules

  • NEVER generate AI images of people. Person-slots stay product-only until the photography team delivers. No exceptions.
  • Max image dimension 2000px on the longest side. WebP preferred, JPG accepted.
  • Slots keep the SAME position and role across all sibling product pages — slot 03 is the same section on every PDP.
  • Priority wave: slots 01, 07–12, 16–18 are the buying-decision set (~90% of purchase decisions happen in these images). They get maximum iteration and ship LAST, after copy/checkout/upsells settle.
  • Respect the brand palette and the NEVER list in the Visual DNA below — hex codes are law, not suggestions.
  • Product geometry comes from the locked spec (competitor-referenced), never invented.
  • No trademarked logo graphics in any creative — typographic vibes and fictional call-letters only.

Brand palette (law, not suggestion)

Box ivory #F2EDE3Champagne foil #C9A96ACharcoal ink #3A3733Linen greige #B5AB9C
Never: purple/violet in any tone, gold-on-purple pairings, glossy cosmetics-counter finishes (Tarte rules, see briefs/sculptape/name-sweep.md).

Image slot map — identical across every product page

SlotRole on the page
01GALLERY SLIDE 1 · HEROPRIORITY · buying-decision set Studio ↗
02GALLERY SLIDE 2
03GALLERY SLIDE 3
04GALLERY SLIDE 4
05GALLERY SLIDE 5
06GALLERY SLIDE 6
07GALLERY THUMB 1PRIORITY · buying-decision set Studio ↗
08GALLERY THUMB 2PRIORITY · buying-decision set Studio ↗
09GALLERY THUMB 3PRIORITY · buying-decision set Studio ↗
10GALLERY THUMB 4PRIORITY · buying-decision set Studio ↗
11GALLERY THUMB 6PRIORITY · buying-decision set Studio ↗
12GALLERY THUMB 5PRIORITY · buying-decision set Studio ↗
13CLINICIANS AVATAR 1
14CLINICIANS AVATAR 2
15CLINICIANS AVATAR 3
16BUNDLE CARD · 1 PACKPRIORITY · buying-decision set Studio ↗
17BUNDLE CARD · 2 PACKSPRIORITY · buying-decision set Studio ↗
18BUNDLE CARD · 3 PACKSPRIORITY · buying-decision set Studio ↗
19PROBLEM SECTION VISUAL
20WHAT-IS VISUAL
21HOW-TO STEP 1
22HOW-TO STEP 2
23HOW-TO STEP 3
24RESULTS SLIDE 1
25RESULTS SLIDE 2
26RESULTS SLIDE 3
27RESULTS SLIDE 4
28RESULTS SLIDE 5
29TESTIMONIAL PHOTO 1
30TESTIMONIAL AVATAR 1
31TESTIMONIAL PHOTO 2
32TESTIMONIAL AVATAR 2
33TESTIMONIAL PHOTO 3
34TESTIMONIAL AVATAR 3
35FOUNDER PORTRAIT
36REVIEW AVATAR 1
37REVIEW PHOTO 1
38REVIEW AVATAR 2
39REVIEW AVATAR 3
40REVIEW PHOTO 2
41REVIEW AVATAR 4
42REVIEW AVATAR 5
43REVIEW AVATAR 6
44STICKY BAR THUMB
45CART DRAWER THUMB
46CART SOCIAL AVATAR
47IMAGE SLOT

Video slots

V1 · marquee videoV2 · marquee videoV3 · marquee videoV4 · marquee videoV5 · marquee videoV6 · marquee videoV7 · marquee video
"Real Results. Real Bodies." marquee — real customer clips only, vertical, sound-off legible.
CreativeStudio is the local editing bench for Round 2 (hero slide + thumbs): sourced stills get refined into locked references, references become recipes per slot, candidates get judged, and the winner is wired straight into the live page. This view is a read-only mirror synced 2026-08-27 17:21.
Open the Studio ↗ local · runs on David's machine

Brand library 11 approved references

composition
product
review
ba
ba
ba
ba
review
review
review
review

the-lift

SlotRole · referencesStatusCandidates
01Hero Slide — Product & B/A Exposé
NEEDS REFS
Open in Studio ↗
07Thumb 1 — Collage of B/A
NEEDS REFS
Open in Studio ↗
08Thumb 2 — Us vs. Them / 5 Reasons
NEEDS REFS
Open in Studio ↗
09Thumb 3 — Trustpilot Reviews w/ Photos
NEEDS REFS
Open in Studio ↗
10Thumb 4 — Clinical Study References + Lab Signature
NEEDS REFS
Open in Studio ↗
11Thumb 5 — 5 Reasons Why
NEEDS REFS
Open in Studio ↗
12Thumb 6 — (open)
NEEDS REFS
Open in Studio ↗

the-silhouette

SlotRole · referencesStatusCandidates
01Hero Slide — Product & B/A Exposé
JUDGE
Open in Studio ↗
07Thumb 1 — Collage of B/A
JUDGE
Open in Studio ↗
08Thumb 2 — Us vs. Them / 5 Reasons
REFS LOCKED
Open in Studio ↗
09Thumb 3 — Trustpilot Reviews w/ Photos
NEEDS REFS
Open in Studio ↗
10Thumb 4 — Clinical Study References + Lab Signature
NEEDS REFS
Open in Studio ↗
11Thumb 5 — 5 Reasons Why
NEEDS REFS
Open in Studio ↗
12Thumb 6 — (open)
NEEDS REFS
Open in Studio ↗

the-waistline

SlotRole · referencesStatusCandidates
01Hero Slide — Product & B/A Exposé
NEEDS REFS
Open in Studio ↗
07Thumb 1 — Collage of B/A
NEEDS REFS
Open in Studio ↗
08Thumb 2 — Us vs. Them / 5 Reasons
NEEDS REFS
Open in Studio ↗
09Thumb 3 — Trustpilot Reviews w/ Photos
NEEDS REFS
Open in Studio ↗
10Thumb 4 — Clinical Study References + Lab Signature
NEEDS REFS
Open in Studio ↗
11Thumb 5 — 5 Reasons Why
NEEDS REFS
Open in Studio ↗
12Thumb 6 — (open)
NEEDS REFS
Open in Studio ↗
Copy Studio is where the copy editor reviews every page section by section, records feedback (and optionally a rewrite) against the live copy, and submits it. Claude picks submissions up, proposes the edits with David in chat, updates the page, and posts a reply you can read here under My submissions.

Pages

Page
The Silhouette · PDP14 sectionsReview copy →
The Waistline · PDP14 sectionsReview copy →
The Lift · PDP14 sectionsReview copy →
The Neckline · PDP14 sectionsReview copy →
The Profile · PDP14 sectionsReview copy →
The Sleeve · PDP14 sectionsReview copy →
Home3 sectionsReview copy →
Collection3 sectionsReview copy →
Checkout7 sectionsReview copy →
OTO · Vip1 sectionsReview copy →
OTO · Upgrade5 sectionsReview copy →
OTO · Bundle4 sectionsReview copy →
Thank-you2 sectionsReview copy →

Brand voice card

Second-Skin Holdthe named noun — say it, never "mechanism"
4,302the customer count (always this exact number)
60-daythe one guarantee number, everywhere

House copy laws

  • The Truth Gate is the ONLY claims source. TRUE claims may be paraphrased; BANNED claims may not appear in any paraphrase, anywhere.
  • Never write the word "mechanism" in customer copy — name the noun instead (this brand's noun is in the header above).
  • Name the full noun every time: "scalp barrier", "DHT signal", "Second-Skin Hold" — never a bare pronoun or vague "it".
  • No eyebrow line above the main H1 on product pages.
  • Subheadline: maximum 2 rendered lines at 375px width.
  • Problem section: exactly two paragraphs, four lines each. No serif-quote interludes, no note cards.
  • Solution/what-is section: same law — two paragraphs, four lines each.
  • Press strip: one single line, real industry-magazine wordmarks, no "AS FEATURED IN" eyebrow.
  • How-it-works heading and its tech-tag line: one line each, never wrapped.
  • Customer-count proof lines use a specific 4-digit number (e.g. "4,302 customers") — never "thousands" or "early customers".
  • MOST POPULAR / BEST VALUE live as badges ON bundle images, never as text rows.
  • Founder story is always a doctor's message (house persona).
  • One guarantee number everywhere — pages, FAQ, trust lines, legal. Check the workspace header for this brand's number.
  • Prices, strikes, and save-percentages must mirror the PDP exactly on every downstream page (checkout, offers, emails).

✅ TRUE claims — the only source you may write from (20)

p1
She hates her legs: hides them under sarongs on vacation, has avoided shorts for years because of the dimples and "wobbly bits."
p2
Cellulite affects 80–90% of all post-pubertal women regardless of weight or lifestyle, mainly thighs, butt, hips, stomach.
p7
The only proven lasting fix is subcision surgery ($2,500–$8,000), which she fears or can't afford — so she believes her problem is unsolvable.
p8
Shapewear is her workaround, but it's hot, cage-like and useless under swimsuits and shorts — exactly when she feels most self-conscious.
p9
Estrogen drives thigh/glute fat storage and fluid retention, and falling estrogen with age weakens collagen — cellulite worsens over time.
p11
She no longer believes any biological cure exists — she only trusts physical, mechanical illusions. Makeup for her body.
p12
Purchase is triggered by high-stakes events — vacations, weddings, dates, bachelorettes, swimsuit season — when hiding stops working.
b6
Invisible under shorts, swimwear and fitted dresses, zero compression or mobility restriction — unlike shapewear.
b7
Fully waterproof and sweat-proof — won't budge in hot, humid weather or at the beach.
b8
Holds up to 16 hours of wear (users report comfort up to 20); goes on clean, dry, lotion-free skin; isn't slept in.
b9
Medical-grade silicone adhesive stretches with the body, hypoallergenic, preserves the skin barrier — no blisters or tearing like cheap acrylics. *(Doubles as a product-spec commitment: we source silicone-adhesive tape, not acrylic.)*
b14
Acts as invisible scaffolding that holds loose, crepey skin flush against the body — an instant "tuck" for arms, tummy and thighs.
b15
Wardrobe liberation: users report wearing shorts and sleeveless tops confidently for the first time in years.
i1
The Stuck Majority — US woman 25–55, hates her thighs, gave up on creams, fears surgery, believes nothing works (claimed 65% of market).
i2
The Post-Weight-Loss Concealer — lost significant weight, left with sagging skin on stomach and thighs; wants non-surgical coverage.
i3
The GLP-1 Wave — Ozempic-era rapid weight loss left her with deflated, loose skin; fast-growing new segment.
i4
The 40+ Laxity Fighter — crepey skin, "batwings," neck sag; trusts TV/Shark-Tank-style authority proof.
i5
The Event-Prep Millennial/Gen-Z — beauty hack under bodycon dresses, swimwear, shorts for big nights and trips.
i6
The Shapewear Upgrader — already wears Spanx/SKIMS and boob tape; wishes something like it existed for her lower body.
i9
The Postpartum Mom — smooths postpartum loose skin.

🚫 BANNED claims — never in any paraphrase (18)

p3
septae / fibrous-band "structural tension" cellulite mechanism
p4
"creams only dehydrate surface cells / dimples return with a glass of water"
p5
the 500 Dalton Rule / molecular-weight skin-penetration story
p6
"wasted years and hundreds of dollars → hyper-cynical" biography beat
p10
the QWO injectable disaster narrative
p13
competitor-burn litany (blisters, wax-strip pain, rolled edges, Tonee/Instalift subscription-scam billing)
p14
"tape won't survive real life" reviewer-fear claim
p15
"cellulite was invented by a 1933 magazine / Vogue 1968" history angle
b3
kinesiology-taping RCTs / "reduced swelling by day 14"
b4
athlete bruise-clearing "visible proof" story
b5
lymphatic-drainage-pathways benefit
b10
wave-pattern adhesive construction claim
b11
non-adhesive center channel construction claim
b12
7-inch-wide strips / rounded-corner spec claim
b13
paired removal-spray product claim
i7
The Burned Skeptic icon
i8
The Stock-Up Regular icon
i10
The Fascia Self-Treater icon

Every gate David answered, in order. This is why the brand is the way it is — check here before proposing a change that reverses a locked call.

What's the product?
0-intake · 2026-08-22 · a-product
Competitor: https://www.toneeskin.com/collections/tonee This body tape use specially designed adhesive to gently lift and smooth the skin, creating a more even, sculpted-looking finish instantly. Tapes help lift and tighten the appearance of the skin, reducing the look of cellulite instantly for a smoother appearence.
New brand, or under an existing one?
0-intake · 2026-08-22 · a-brand-mode
NEW BRAND
Fold in the 142 pending launch learnings first?
0-intake · 2026-08-22 · a-retro
yes
Any existing product assets? (optional)
0-intake · 2026-08-22 · a-assets
No these would need to be sourced using our TikTok/Instagram/Bing SOurcing TOol
· 2026-08-22 · a-selftest
round-trip ok
Retro done — v1.2.0. Veto anything?
0-intake · 2026-08-22 · a-retro-report
yes
⚖ Truth Gate — mark each research claim TRUE or FALSE
1→2 gate · 2026-08-22 · a-truth-gate
20 approved · 20 rejected
p1 ✅p2 ✅p3 ❌p4 ❌p5 ❌p6 ❌p7 ✅p8 ✅p9 ✅p10 ❌p11 ✅p12 ✅p13 ❌p14 ❌ +26 more
⚖ Truth Gate round 2 — 2 revised claims
1→2 gate · 2026-08-23 · a-truth-gate-r2
2 approved · 0 rejected
b1r ✅b2r ✅
🏷 Brand name — shortlist what you'd own
2-brand · 2026-08-23 · a-brand-name
3 approved · 5 rejected
n1 ✅n2 ❌n3 ❌n4 ✅n5 ❌n6 ❌n7 ❌n8 ✅
🏷 Lock the brand name
2-brand · 2026-08-23 · a-name-lock
SCULPTAPE anyway — against advice
🌐 Buy sculptape.com now
2-brand · 2026-08-23 · a-domain-buy
yes
📦 SKU assortment — what's in the Sculptape line?
2-brand · 2026-08-24 · a-sku-assortment
6 approved · 0 rejected
s1 ✅s2 ✅s3 ✅s4 ✅s5 ✅s6 ✅
💰 Offer economics — price the line
5-offer · 2026-08-24 · a-offer-economics
29.99 per 1, $24.99 each for 3, $19.99 each for 5. We are going to have subscription at launch with the different Offer Box A, B, C solutions.
🏷 Customer-facing product names — pick the system
2-brand · 2026-08-24 · a-product-names
1 approved · 2 rejected
nsA ✅nsB ❌nsC ❌
TRACKING · Meta home for Sculptape — the one decision I need
· 2026-08-25 · a-meta-account
LL1 / SkinScience 1014386909893377
TRACKING · 60-second Google housekeeping (GA4 + GTM accounts)
· 2026-08-25 · a-google-accounts
skip GTM for launch (GA4 direct-tag only)

The build story, newest first — every milestone as it was reported to David.

2026-08-26 · 08:25
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Playbooks & checklists

End-to-end test order

E2E Test Order — QA Script (TEST5949)

One real order through the funnel verifies payments, the upsell chain, and the tracking stack in a single pass. Use a normal browser window (not incognito — we want full cookies), on phone or desktop. Takes ~10 minutes. The card and test email come from David; everything is refunded and the VIP subscription cancelled right after the test.

  1. Open exactly this link (it simulates ad traffic — the parameters matter): https://sculptape.netlify.app/products/the-silhouette/?fbclid=qa_test5949&utm_source=qa&utm_campaign=test5949
  2. Scroll the page for a few seconds. In the offer box pick the 2-PACK and click the buy button.
  3. CHECK on the checkout page: 'The Silhouette — 2 Packs (20 tapes)' is pre-selected at $37.50 with 'Save 25% + FREE SHIPPING', on the same cream background as the product page. Screenshot.
  4. Tick 'Shipping Protection' ($9.99) if it isn't already. Order total should read $47.49.
  5. Fill the form: your real name, the test email David gives you, a real shipping address, any phone. Enter the card David provides and complete the purchase.
  6. OFFER 1 of 3 (VIP): the page says 'Get The Silhouette for $12.49 Today Only!'. Click 'Complete My Order' (ACCEPT). Screenshot first.
  7. OFFER 2 of 3 (Restock): 'Add 3 More Packs'. Click 'Yes, Add 30 Tapes — $29.99' (ACCEPT). Screenshot first.
  8. OFFER 3 of 3 (Add-On): 'Try The Waistline'. Click 'Yes, Add The Waistline — $14.99' (ACCEPT). Screenshot first.
  9. You should land on the order-confirmed page. Screenshot it.
  10. Report back to David: the exact time you ordered, the email used, all screenshots, and anything that looked broken, slow, or confusing along the way.
Expected charges: $47.49 at checkout, then $12.49 + $29.99 + $14.99 one-click add-ons = $104.96 total. All refundable. If any page errors or a button does nothing, screenshot it and stop — that IS the test result. After your order, Claude runs the backend verification (webhook delivery, order attribution, Meta Test Events dedup, GA4 purchase) and David refunds + cancels the VIP subscription.

Photography brief

The world: Linen-greige sets, ivory wardrobe, warm soft glow, champagne accents. NEVER purple, never pink seamless, never cosmetics-counter styling.

The product on camera: Pre-cut CLEAR film panels on backing cards (not rolls). The camera must catch the gloss edge so transparency reads. The Lift is the one NUDE piece (full-cup teardrop). The Profile is a string-lift kit — the near-invisible cord is the hero detail.

Shot list, per zone:

  • Application step — hands smoothing the panel on, backing half-peeled in frame
  • Worn result — zone smoothed, panel edge just visible; real skin texture
  • Invisible under clothing — same zone dressed (fitted dress / shorts / swimwear)
  • The instant mirror moment — the reaction shot
  • Waterproof set (Legs+Booty, Tummy) — beach / water, optional
  • Face string-lift close-up — profile, cord drawn to the hairline

Casting: Women 25–55 across our customers: thigh-conscious 30s, post-weight-loss / GLP-1 skin laxity, 40s–50s for Neck/Face/Arm, event-prep 20s, postpartum. Real skin — texture visible in before states.

Hard rules: Before/after pairs: same model, same light, same pose — only the product changes. No retouching the tape didn't do. The effect is instant and removable — never imply multi-week progression. Deliver 4:5 + 1:1 + 9:16 crops, files named ST-0X-{shot}-{model}-{n}.

Recently completed

  • E2E VERIFIED (order 102114): fixed redirect proven — all 3 OTO pages rendered, decline path navigated to thank-you, webhook fired organically, Purchase relayed (GA4 + Meta), attribution metadata full. Browser pixel confirmed sending via Meta stats. TEST5949 removed — tracking is production-real. Bonus fix: GA4 double-count (browser events were MP-relayed under CAPI names) — GA4 now carries browser events via gtag only, server Purchase via MP only.
  • Tracking stack GA4 half LIVE end-to-end: GA4 property + best-in-class bootstrap, st-attribution runtime on all 26 pages (page_view/begin_checkout/upsell events/receipt_view with event_id dedup), CAPI relay + 29next order webhook (HMAC-armed, brand-gated for the shared store) — verified in GA4 realtime
  • OTO1 VIP rebuilt to the exact HF offer formula: 1× zone SKU (10 tapes) + 1× VIP Customer Perks, offer price $12.49 (50% off $24.99), $9.99/mo after — per-zone packages 51-56 store-verified (membership-only pkg 44 retired)
  • Shipping method live on campaign 1838 (default @ $0.00, added by David) — checkout resolves it cleanly, orders can complete
  • OTO chain rebuilt to the HumanFrame house standard (3 OTOs): checkout → VIP $9.99/mo (text-only) → Restock 3-Packs $29.99 → cross-zone first pack $14.99 (40% off, body-region pairing) → thank-you. HF's announcement/navbar/hero/offer/reviews page structure, champagne-skinned; fear-copy and fake stock counters left out; packages 45-50 created and store-verified.
  • Post-purchase upsell chain LIVE on all six funnels: OTO1 zone Restock 3-Packs $29.99 one-time → OTO2 Sculptape VIP $9.99 + $9.99/mo (text-only page, full cancel-anytime disclosure) → thank-you; Terms §3.1 covers VIP renewal; compliance gate now sweeps 20 customer pages
  • Checkout restyled to the brand: PDP paper background + honest price anchors ($49.98/$74.97 strikes, real 25%/40% savings, LAUNCH40 promo chip) on all six checkouts
  • Checkout chain LIVE: six zone checkouts + thank-you pages on campaign 1838 — hydrated packages, ?pkg preselect, cross-zone cart guard, order bump, payment form rendering
  • 29next store built by automation: Sculptape campaign, 6 catalogue products, 36 packages (1/2/3-pack tiers + Subscribe & Save + Try-Before-You-Buy per zone), real package IDs live in every PDP
  • Logo exploration wave on the design board (8 vector concepts)
  • Brand homepage live (root URL is a real page now)
  • Full site live: legal stack (7 pages), The Line collection page, wired footers, gold-standard sitemap
  • PDP revision pass: clinicians block, RMBC copy (the Second-Skin Hold), real beauty-mag press strip, doctor-founder message
  • All six PDPs built and live on staging