Overview
IN LAUNCHsculptape.netlify.app ↗Status
Launch flow
At a glance
Needs action
- DavidRefund test orders 102113 + 102114 ($34.98 each; no VIP subs exist — all offers were declined).
- DavidOptional belt-and-braces: one more test order ACCEPTING an offer, to exercise the one-click upsell charge (the decline path is proven; accepts ride the HF-proven SDK contract).
- DavidRefund test order 102113 ($34.98) — no VIP sub exists. After the clean QA order: refund it too + cancel its VIP subscription; Claude then removes the TEST5949 test code.
- DavidVIP promises to honor operationally: member restock $19.99/pack, free priority shipping on VIP orders, cancel link in order emails.
- ClaudePhase 6 tracking stack next: fresh Sculptape pixel/CAPI/GA4/GTM + attribution runtime + upsell custom events, then the TEST5949 end-to-end order.
- DavidConfirm the guarantee window — staging shows 60-day 'Love the Mirror' — and the Subscribe & Save % and cadence.
- DavidPick the logo on the design board (8 concepts, wave 6) — the winner replaces the placeholder wordmark in the nav and on boxes.
- Photo teamShoot per the brief below. IMPORTANT: no AI-generated people are allowed anywhere on the site — every human image (worn shots, founder/doctor portrait, review photos) must come from this shoot or licensed photography.
Quick links
The line
Pricing identical across every product
| 1 pack (10 tapes) | $24.99 |
| 2 packs (20 tapes) | $37.50 |
| 3 packs (30 tapes) | $44.99 · Save 40% |
| Try Before You Buy | $0 today · pay on day 14 only if kept |
| Upgrade OTO (3 more packs) | $29.99 · $1 per tape |
| Bundle OTO (second zone, first pack) | $14.99 · 40% off |
| Guarantee | 60 days, even opened |
Products
The funnel, per product
Every product runs the same chain: PDP → Checkout → three one-time offers → Thank-you. Same page = same slot numbers across siblings. ✎ Edit opens the live page in image-edit mode — click any numbered image, upload a replacement, and it saves live for everyone (no redeploys).
| Step | Code | Path | |
|---|---|---|---|
| PDP | ST-01 | /products/the-silhouette/ | Open ↗ · ✎ Edit |
| OTO 1 · VIP | ST-SILH-upsell-oto2-vip | /products/the-silhouette/special-offer/vip/ | Open ↗ · ✎ Edit |
| OTO 2 · Restock | ST-SILH-upsell-oto1 | /products/the-silhouette/special-offer/upgrade/ | Open ↗ · ✎ Edit |
| OTO 3 · Add-On | ST-SILH-upsell-oto3 | /products/the-silhouette/special-offer/bundle/ | Open ↗ · ✎ Edit |
| Thank-you | ST-SILH-thank-you | /products/the-silhouette/thank-you/ | Open ↗ · ✎ Edit |
| Step | Code | Path | |
|---|---|---|---|
| PDP | ST-02 | /products/the-waistline/ | Open ↗ · ✎ Edit |
| Step | Code | Path | |
|---|---|---|---|
| PDP | ST-03 | /products/the-lift/ | Open ↗ · ✎ Edit |
| Step | Code | Path | |
|---|---|---|---|
| PDP | ST-04 | /products/the-neckline/ | Open ↗ · ✎ Edit |
| Step | Code | Path | |
|---|---|---|---|
| PDP | ST-05 | /products/the-profile/ | Open ↗ · ✎ Edit |
| Step | Code | Path | |
|---|---|---|---|
| PDP | ST-06 | /products/the-sleeve/ | Open ↗ · ✎ Edit |
Site pages
| Sculptape Homepage | https://sculptape.netlify.app/ | ✎ Edit |
| The Line (collection) | https://sculptape.netlify.app/collection/ | ✎ Edit |
| Cart-Drawer-Preview | https://sculptape.netlify.app/cart-drawer-preview/ | ✎ Edit |
| Checkout | https://sculptape.netlify.app/checkout/ | ✎ Edit |
Legal & policy
Native verdict boards — pick winners right here
Per product
Shared surfaces
How a verdict becomes a page
- Candidates generate onto a board (AdScaler dual-client per product).
- David verdicts on the board — multi-select; click order matters.
- The top-6 winners become that product's PDP gallery slides 01–06 (thumbs 07–12 mirror them); bundle winners fill slots 16–18.
- The image editor swaps winners into the live page via the Page Image Editor — zero redeploys.
Your tools
Hard rules
- NEVER generate AI images of people. Person-slots stay product-only until the photography team delivers. No exceptions.
- Max image dimension 2000px on the longest side. WebP preferred, JPG accepted.
- Slots keep the SAME position and role across all sibling product pages — slot 03 is the same section on every PDP.
- Priority wave: slots 01, 07–12, 16–18 are the buying-decision set (~90% of purchase decisions happen in these images). They get maximum iteration and ship LAST, after copy/checkout/upsells settle.
- Respect the brand palette and the NEVER list in the Visual DNA below — hex codes are law, not suggestions.
- Product geometry comes from the locked spec (competitor-referenced), never invented.
- No trademarked logo graphics in any creative — typographic vibes and fictional call-letters only.
Brand palette (law, not suggestion)
Image slot map — identical across every product page
| Slot | Role on the page | |
|---|---|---|
| 01 | GALLERY SLIDE 1 · HERO | PRIORITY · buying-decision set Studio ↗ |
| 02 | GALLERY SLIDE 2 | |
| 03 | GALLERY SLIDE 3 | |
| 04 | GALLERY SLIDE 4 | |
| 05 | GALLERY SLIDE 5 | |
| 06 | GALLERY SLIDE 6 | |
| 07 | GALLERY THUMB 1 | PRIORITY · buying-decision set Studio ↗ |
| 08 | GALLERY THUMB 2 | PRIORITY · buying-decision set Studio ↗ |
| 09 | GALLERY THUMB 3 | PRIORITY · buying-decision set Studio ↗ |
| 10 | GALLERY THUMB 4 | PRIORITY · buying-decision set Studio ↗ |
| 11 | GALLERY THUMB 6 | PRIORITY · buying-decision set Studio ↗ |
| 12 | GALLERY THUMB 5 | PRIORITY · buying-decision set Studio ↗ |
| 13 | CLINICIANS AVATAR 1 | |
| 14 | CLINICIANS AVATAR 2 | |
| 15 | CLINICIANS AVATAR 3 | |
| 16 | BUNDLE CARD · 1 PACK | PRIORITY · buying-decision set Studio ↗ |
| 17 | BUNDLE CARD · 2 PACKS | PRIORITY · buying-decision set Studio ↗ |
| 18 | BUNDLE CARD · 3 PACKS | PRIORITY · buying-decision set Studio ↗ |
| 19 | PROBLEM SECTION VISUAL | |
| 20 | WHAT-IS VISUAL | |
| 21 | HOW-TO STEP 1 | |
| 22 | HOW-TO STEP 2 | |
| 23 | HOW-TO STEP 3 | |
| 24 | RESULTS SLIDE 1 | |
| 25 | RESULTS SLIDE 2 | |
| 26 | RESULTS SLIDE 3 | |
| 27 | RESULTS SLIDE 4 | |
| 28 | RESULTS SLIDE 5 | |
| 29 | TESTIMONIAL PHOTO 1 | |
| 30 | TESTIMONIAL AVATAR 1 | |
| 31 | TESTIMONIAL PHOTO 2 | |
| 32 | TESTIMONIAL AVATAR 2 | |
| 33 | TESTIMONIAL PHOTO 3 | |
| 34 | TESTIMONIAL AVATAR 3 | |
| 35 | FOUNDER PORTRAIT | |
| 36 | REVIEW AVATAR 1 | |
| 37 | REVIEW PHOTO 1 | |
| 38 | REVIEW AVATAR 2 | |
| 39 | REVIEW AVATAR 3 | |
| 40 | REVIEW PHOTO 2 | |
| 41 | REVIEW AVATAR 4 | |
| 42 | REVIEW AVATAR 5 | |
| 43 | REVIEW AVATAR 6 | |
| 44 | STICKY BAR THUMB | |
| 45 | CART DRAWER THUMB | |
| 46 | CART SOCIAL AVATAR | |
| 47 | IMAGE SLOT |
Video slots
Brand library 11 approved references











the-lift
| Slot | Role · references | Status | Candidates | |
|---|---|---|---|---|
| 01 | Hero Slide — Product & B/A Exposé | NEEDS REFS | — | Open in Studio ↗ |
| 07 | Thumb 1 — Collage of B/A | NEEDS REFS | — | Open in Studio ↗ |
| 08 | Thumb 2 — Us vs. Them / 5 Reasons | NEEDS REFS | — | Open in Studio ↗ |
| 09 | Thumb 3 — Trustpilot Reviews w/ Photos | NEEDS REFS | — | Open in Studio ↗ |
| 10 | Thumb 4 — Clinical Study References + Lab Signature | NEEDS REFS | — | Open in Studio ↗ |
| 11 | Thumb 5 — 5 Reasons Why | NEEDS REFS | — | Open in Studio ↗ |
| 12 | Thumb 6 — (open) | NEEDS REFS | — | Open in Studio ↗ |
the-silhouette
| Slot | Role · references | Status | Candidates | |
|---|---|---|---|---|
| 01 | Hero Slide — Product & B/A Exposé | JUDGE | ![]() ![]() ![]() ![]() | Open in Studio ↗ |
| 07 | Thumb 1 — Collage of B/A![]() ![]() | JUDGE | ![]() ![]() | Open in Studio ↗ |
| 08 | Thumb 2 — Us vs. Them / 5 Reasons![]() | REFS LOCKED | — | Open in Studio ↗ |
| 09 | Thumb 3 — Trustpilot Reviews w/ Photos | NEEDS REFS | — | Open in Studio ↗ |
| 10 | Thumb 4 — Clinical Study References + Lab Signature | NEEDS REFS | — | Open in Studio ↗ |
| 11 | Thumb 5 — 5 Reasons Why | NEEDS REFS | — | Open in Studio ↗ |
| 12 | Thumb 6 — (open) | NEEDS REFS | — | Open in Studio ↗ |
the-waistline
| Slot | Role · references | Status | Candidates | |
|---|---|---|---|---|
| 01 | Hero Slide — Product & B/A Exposé | NEEDS REFS | — | Open in Studio ↗ |
| 07 | Thumb 1 — Collage of B/A | NEEDS REFS | — | Open in Studio ↗ |
| 08 | Thumb 2 — Us vs. Them / 5 Reasons | NEEDS REFS | — | Open in Studio ↗ |
| 09 | Thumb 3 — Trustpilot Reviews w/ Photos | NEEDS REFS | — | Open in Studio ↗ |
| 10 | Thumb 4 — Clinical Study References + Lab Signature | NEEDS REFS | — | Open in Studio ↗ |
| 11 | Thumb 5 — 5 Reasons Why | NEEDS REFS | — | Open in Studio ↗ |
| 12 | Thumb 6 — (open) | NEEDS REFS | — | Open in Studio ↗ |
Pages
| Page | ||
|---|---|---|
| The Silhouette · PDP | 14 sections | Review copy → |
| The Waistline · PDP | 14 sections | Review copy → |
| The Lift · PDP | 14 sections | Review copy → |
| The Neckline · PDP | 14 sections | Review copy → |
| The Profile · PDP | 14 sections | Review copy → |
| The Sleeve · PDP | 14 sections | Review copy → |
| Home | 3 sections | Review copy → |
| Collection | 3 sections | Review copy → |
| Checkout | 7 sections | Review copy → |
| OTO · Vip | 1 sections | Review copy → |
| OTO · Upgrade | 5 sections | Review copy → |
| OTO · Bundle | 4 sections | Review copy → |
| Thank-you | 2 sections | Review copy → |
Brand voice card
House copy laws
- The Truth Gate is the ONLY claims source. TRUE claims may be paraphrased; BANNED claims may not appear in any paraphrase, anywhere.
- Never write the word "mechanism" in customer copy — name the noun instead (this brand's noun is in the header above).
- Name the full noun every time: "scalp barrier", "DHT signal", "Second-Skin Hold" — never a bare pronoun or vague "it".
- No eyebrow line above the main H1 on product pages.
- Subheadline: maximum 2 rendered lines at 375px width.
- Problem section: exactly two paragraphs, four lines each. No serif-quote interludes, no note cards.
- Solution/what-is section: same law — two paragraphs, four lines each.
- Press strip: one single line, real industry-magazine wordmarks, no "AS FEATURED IN" eyebrow.
- How-it-works heading and its tech-tag line: one line each, never wrapped.
- Customer-count proof lines use a specific 4-digit number (e.g. "4,302 customers") — never "thousands" or "early customers".
- MOST POPULAR / BEST VALUE live as badges ON bundle images, never as text rows.
- Founder story is always a doctor's message (house persona).
- One guarantee number everywhere — pages, FAQ, trust lines, legal. Check the workspace header for this brand's number.
- Prices, strikes, and save-percentages must mirror the PDP exactly on every downstream page (checkout, offers, emails).
✅ TRUE claims — the only source you may write from (20)
🚫 BANNED claims — never in any paraphrase (18)
Every gate David answered, in order. This is why the brand is the way it is — check here before proposing a change that reverses a locked call.
The build story, newest first — every milestone as it was reported to David.
Playbooks & checklists
End-to-end test order
One real order through the funnel verifies payments, the upsell chain, and the tracking stack in a single pass. Use a normal browser window (not incognito — we want full cookies), on phone or desktop. Takes ~10 minutes. The card and test email come from David; everything is refunded and the VIP subscription cancelled right after the test.
- Open exactly this link (it simulates ad traffic — the parameters matter): https://sculptape.netlify.app/products/the-silhouette/?fbclid=qa_test5949&utm_source=qa&utm_campaign=test5949
- Scroll the page for a few seconds. In the offer box pick the 2-PACK and click the buy button.
- CHECK on the checkout page: 'The Silhouette — 2 Packs (20 tapes)' is pre-selected at $37.50 with 'Save 25% + FREE SHIPPING', on the same cream background as the product page. Screenshot.
- Tick 'Shipping Protection' ($9.99) if it isn't already. Order total should read $47.49.
- Fill the form: your real name, the test email David gives you, a real shipping address, any phone. Enter the card David provides and complete the purchase.
- OFFER 1 of 3 (VIP): the page says 'Get The Silhouette for $12.49 Today Only!'. Click 'Complete My Order' (ACCEPT). Screenshot first.
- OFFER 2 of 3 (Restock): 'Add 3 More Packs'. Click 'Yes, Add 30 Tapes — $29.99' (ACCEPT). Screenshot first.
- OFFER 3 of 3 (Add-On): 'Try The Waistline'. Click 'Yes, Add The Waistline — $14.99' (ACCEPT). Screenshot first.
- You should land on the order-confirmed page. Screenshot it.
- Report back to David: the exact time you ordered, the email used, all screenshots, and anything that looked broken, slow, or confusing along the way.
Photography brief
The world: Linen-greige sets, ivory wardrobe, warm soft glow, champagne accents. NEVER purple, never pink seamless, never cosmetics-counter styling.
The product on camera: Pre-cut CLEAR film panels on backing cards (not rolls). The camera must catch the gloss edge so transparency reads. The Lift is the one NUDE piece (full-cup teardrop). The Profile is a string-lift kit — the near-invisible cord is the hero detail.
Shot list, per zone:
- Application step — hands smoothing the panel on, backing half-peeled in frame
- Worn result — zone smoothed, panel edge just visible; real skin texture
- Invisible under clothing — same zone dressed (fitted dress / shorts / swimwear)
- The instant mirror moment — the reaction shot
- Waterproof set (Legs+Booty, Tummy) — beach / water, optional
- Face string-lift close-up — profile, cord drawn to the hairline
Casting: Women 25–55 across our customers: thigh-conscious 30s, post-weight-loss / GLP-1 skin laxity, 40s–50s for Neck/Face/Arm, event-prep 20s, postpartum. Real skin — texture visible in before states.
Hard rules: Before/after pairs: same model, same light, same pose — only the product changes. No retouching the tape didn't do. The effect is instant and removable — never imply multi-week progression. Deliver 4:5 + 1:1 + 9:16 crops, files named ST-0X-{shot}-{model}-{n}.
Recently completed
- E2E VERIFIED (order 102114): fixed redirect proven — all 3 OTO pages rendered, decline path navigated to thank-you, webhook fired organically, Purchase relayed (GA4 + Meta), attribution metadata full. Browser pixel confirmed sending via Meta stats. TEST5949 removed — tracking is production-real. Bonus fix: GA4 double-count (browser events were MP-relayed under CAPI names) — GA4 now carries browser events via gtag only, server Purchase via MP only.
- Tracking stack GA4 half LIVE end-to-end: GA4 property + best-in-class bootstrap, st-attribution runtime on all 26 pages (page_view/begin_checkout/upsell events/receipt_view with event_id dedup), CAPI relay + 29next order webhook (HMAC-armed, brand-gated for the shared store) — verified in GA4 realtime
- OTO1 VIP rebuilt to the exact HF offer formula: 1× zone SKU (10 tapes) + 1× VIP Customer Perks, offer price $12.49 (50% off $24.99), $9.99/mo after — per-zone packages 51-56 store-verified (membership-only pkg 44 retired)
- Shipping method live on campaign 1838 (default @ $0.00, added by David) — checkout resolves it cleanly, orders can complete
- OTO chain rebuilt to the HumanFrame house standard (3 OTOs): checkout → VIP $9.99/mo (text-only) → Restock 3-Packs $29.99 → cross-zone first pack $14.99 (40% off, body-region pairing) → thank-you. HF's announcement/navbar/hero/offer/reviews page structure, champagne-skinned; fear-copy and fake stock counters left out; packages 45-50 created and store-verified.
- Post-purchase upsell chain LIVE on all six funnels: OTO1 zone Restock 3-Packs $29.99 one-time → OTO2 Sculptape VIP $9.99 + $9.99/mo (text-only page, full cancel-anytime disclosure) → thank-you; Terms §3.1 covers VIP renewal; compliance gate now sweeps 20 customer pages
- Checkout restyled to the brand: PDP paper background + honest price anchors ($49.98/$74.97 strikes, real 25%/40% savings, LAUNCH40 promo chip) on all six checkouts
- Checkout chain LIVE: six zone checkouts + thank-you pages on campaign 1838 — hydrated packages, ?pkg preselect, cross-zone cart guard, order bump, payment form rendering
- 29next store built by automation: Sculptape campaign, 6 catalogue products, 36 packages (1/2/3-pack tiers + Subscribe & Save + Try-Before-You-Buy per zone), real package IDs live in every PDP
- Logo exploration wave on the design board (8 vector concepts)
- Brand homepage live (root URL is a real page now)
- Full site live: legal stack (7 pages), The Line collection page, wired footers, gold-standard sitemap
- PDP revision pass: clinicians block, RMBC copy (the Second-Skin Hold), real beauty-mag press strip, doctor-founder message
- All six PDPs built and live on staging



































